Ashby stars Mickey Rourke and Nat Wolff with Emma having a supporting role. Awkward Ed Wallis (Nat Wolff) needs help fitting in and turns to his neighbor Ashby Holt (Mickey Rourke) for help. Ashby’s unforgiving brand of tough love soon tests their friendship, and it hardly helps when Ed learns that Ashby is a former CIA assassin. The film will make its debut at the Tribeca film festival in New York in April so hopefully soon will see a theatrical release (most likely limited).
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On a very busy weekend for new releases, Elysium took first place with $29.8 million. The real winner, though, was road trip comedy We’re the Millers, which did surprisingly strong business. Meanwhile, Planes got off to a fine start, while Percy Jackson: Sea of Monsters opened way below its predecessor.
Overall, the Top 12 earned $142.3 million, which is up seven percent from last year. The four new nationwide releases alone combined for $92.9 million, which is a very high figure for the month of August.
We’re the Millers opened to $26.4 million, which was good for second place this weekend. That’s actually a higher opening weekend than Tropic Thunder or Pineapple Express, both of which debuted on a Wednesday in August. Including Wednesday and Thursday, Millers has already earned $37.9 million.
A lot of different areas came together nicely to contribute to this movie’s success. First, it had a clearly-articulated, interesting premise that was rife with potential laughs. It also had an appealing cast—yes , Jennifer Aniston has a few misses, but overall her box office track record is strong—and a great release date (the last major comedy, The Heat, opened seven weeks ago).
The movie’s audience was 51 percent male and 61 percent over the age of 25. It received a good “A-” CinemaScore, and its good hold throughout the five-day start suggests that word-of-mouth is strong. If it plays out like Tropic Thunder—which is possible, but not probable—it will ultimately earn well over $100 million.
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