Emma is featured has Covet Fashion’s first guest star for the month of December, you can download the app on both iOS and Android now, more details below! Check out a new interview by clicking ‘read more’ below!
Covet Fashion makes the hottest fashion and pop-culture trends accessible by digitizing the latest collections from over 160 top brands and putting them directly at the hands of millions of consumers every month to experiment with and express their personal style. This latest initiative takes engagement to the next level, as consumers get to interact directly with celebrities and get inspiration from their personal style, learn about their upcoming projects and connect with their stories. As Covet Fashion’s very first Covet Host, Emma Roberts will allow the community to act as her personal stylist as she goes through her daily routine, needing a new outfit for each stop, from a red carpet fitting to cocktails with her costars.
“I am so honored to be Covet Fashion’s first Host and engage with fans on their unique interactive platform,” said Emma Roberts. “For me, fashion fuels confidence but also is a true form of self-expression and I love that Covet is able to provide that experience digitally! I’m excited to be the source of inspiration and can’t wait to see how users dress me.”
Thanks to her partnership with Ryan Murphy, Emma Roberts has emerged as one of the ultimate on-screen mean girls. However, in her real life, Roberts is far less likely to make you cry, unless it’s tears of jealousy for her enviable style. Fortunately, for the month of December, Roberts has partnered with Covet Fashion as its first Covet Host. Starting today and into the month of January, you’ll be able to play as Emma Roberts in the app, styling her for a day in her life.
Yahoo Celebrity spoke to Roberts about her own personal style, that “surprise b*tch” meme, and, of course, we begged her to give us spoilers about the upcoming finale of Scream Queens.
Yahoo Celebrity: Tell me a little bit about this partnership with Covet Fashion.
Emma Roberts: Basically I’m Covet’s host for the month of December, and people can go on the app and dress me for all different kinds of occasions. It’s basically, they get to see a day in the life and also get to see my style and they get to pick from different pieces that I love and put them together on me the way they want to for different events. It’s anything from me getting coffee to me going to a red carpet event.
So if there’s a photo of you getting coffee and someone says, “Oh I love those shorts,” can they then find out how to get them?
ER: Yeah, exactly. Covet has so many brands, I think like over 150 brands on their app, and so you can pick from all different kinds of designers and brands and casual or dressy and also kind of get to see what I like to wear to all these different things so it’s a lot of fun.
As you’re doing this Covet gig this month, do you think that there is a particular style or piece that is going to be showing up on there a lot?
ER: For me, I love wearing jeans and t-shirts, and so they can kind of accessorize on that, like there’s a leather jacket that I love and, since I change my hair so much, there’s a really amazing side braid and then there’s short hair and then there’s longer hair, so it’s really fun, you can kind of play with the evolution of my style on there. You get to see what I like but put your own twist on it, which I think is what style is all about, really, is kind of taking from other people and then putting your own flair to it. The other day I was in a fitting and I put on this faux fur jacket and I was like, “I love it, but I feel like Chanel [her Scream Queens character], get it off me.“ And they were like, “OK, noted, no faux fur until the end of the year.” I was just like, “I can’t right now, I’m not ready.”
With social media, we’re in a new era of celebrity with stars being closer to their fans than ever, how do you maintain a healthy balance?
ER: I think it’s so cool that I can interact with my fans so immediately through Instgram, Twitter, and now with Covet. For me, I try to just use it for fun and for positive stuff. You know I definitely see negativity but I try not to look at it for that. That’s why something like Covet, it’s like if people want to interact with me and they like my style and they want to be a part of it, it’s because they want to, there’s not really a negative aspect to it which I like. For example, being on Scream Queens, I can literally be watching an episode live and see people’s reactions live on Twitter and I think in that regard it’s so cool because I work so hard on the show and so to get to see people, how much they love it, and they’re always talking about the fashion and the comedy, and asking really fun questions. So in that regard, it is really a cool time to be in this industry and get to be a part of it all.
Another part of that is the meme. Do you know your “surprise bitch” line from American Horror Story is one of the biggest memes on Twitter?
ER: [Laughs] Yeah, it’s so funny about the memes because when we’re shooting the show, we always try to guess what’s going to get GIF’d and we can never guess. Like some of the stuff we think is going to become a meme, it never does and then stuff that we’re just like, “Oh that’s funny but whatever,” people become obsessed with. It’s always interesting to see what the fans like and what people find funny because it’s hard to have an outside perspective sometimes when you’re in it, filming 13 episodes in a row which takes six months, so you get to a point where you don’t really have perspective. So it is fun for us to go on Twitter and see what everyone’s loving… and hating.
What is that like, to see a GIF of your own face shared over and over?
ER: It’s definitely surreal, it’s funny. I always laugh because my really good friends, and even my sister, will send them to me and it always kind of embarrasses me. Like sometimes I’ll be having a conversation with my friends and if I’m annoying them, they’ll send me a meme of me and I’m like, “That’s just rude.” So they basically just insult me with my own meme. They always send me the one from Scream Queens of me doing the pouty cry, like if I’m complaining to my friends they’ll send me that.
I’ve got one on my computer of you screaming at your computer…
ER: I saw one today, it was like, “When your friends put up a photo and you look the worst in it” and it was me screaming at the computer. [Laughs]
I wanted to talk about likability, which is one of those unfair things women in Hollywood are expected to be, but men aren’t. But you’ve made sort of a habit of playing women who aren’t exactly nice — is that a conscious choice?
ER: No. For example, with Chanel and Madison from American Horror Story, what I love is that Ryan [Murphy, who created both shows] created these female characters that were very unapologetic and even if that meant that they weren’t always right, they still had their opinion an they stuck by it. And I thought that was really cool. With Chanel, people would always ask me, “How do you play her, she’s so mean.” And I was like, “I don’t agree with what she’s saying, but I respect the fact that she has her opinion and she’s outspoken and she isn’t afraid of being unlikable.” And that’s something that I think is cool with my girlfriends and stuff, when you are who you are and you’re unapologetic about it, there’s something that you have to admire about it, even if you don’t necessarily agree.
I would be remiss if I didn’t spend the rest of my time with you plying you for Scream Queens spoilers.
ER: There’s only one episode left, isn’t there? The Red Devil will be revealed soon and it’s pretty shocking. Every week the show kept us guessing, we would get scripts and we would read them like we were fans because we had no idea what was going on.
I’m sure there’s no amount of money I could offer you to get you to reveal who the Red Devil is.
ER: Yeah, I’ll tell you, do you want to know? [Laughs] No way. I can tell you it could very well be Chanel, I’ll tell you that.
Did you ever figure it out before you got the last script?
ER: All of us kind of had our theories; I guessed it right, but that was only after I guessed everybody else but that person, so I don’t think that really counts.
Was there anybody who had, early on, a dead-on guess for what was going on?
ER: Not really, because the Red Devil was going to take a different direction at one point, so we all thought the show was going one way and then there was a curveball thrown at all of us, which is that there’s more than one Red Devil, so at that point we all had to reconvene our theories. I always thought it would be funny if it wasn’t Chanel because to me it’s like, “Oh, she’s just insane.” Because it would almost make more sense if she was the Red Devil, because she’s so crazy, but she’s actually just crazy.
A couple of months ago, there were some rumors that you might show up at the end of American Horror Story: Hotel, did that ever come together?
ER: It didn’t, and I’m sad about it. We tried to make it work, but I’m leaving town to go do a movie and they’re shooting the last two episodes right now, so Ryan and I said next season we’ll do something amazing and devilish. I love this season, I watch most of it with my eyes closed, but I think I get the gist. I love Lady Gaga so much, so I was like, “Next season I want to work with Lady Gaga for sure.”
The Covet app is available for download now. The two-hour Scream Queens finale airs Tuesday at 8 p.m. on Fox.