Emma Roberts teamed up with The Coca-Cola Company and (RED) to launch (THRED), a free mobile game that’s not only fun to play, but also for a good cause. We chatted with the star about why raising awareness is important and how you can make a difference. Plus, she spilled about her holiday plans and what she has coming up in 2013.
Tell us about (THRED).
“I’m partnering with Coca-Cola and Red to help spread the message about the goal to deliver an AIDS-free generation by 2015. It’s this really cool game called (THRED), and it’s just really fun. It’s free to download, but you can buy ‘power-ups’ from $0.99 cents to $209.99, and that money goes to The Global Fund.”
Why did you decide to team up with Coca Cola and (THRED)?
“I think its really important. I want people to be aware of the AIDS issue and I want them to know they can make a difference. I’m a young woman, and a lot of young people aren’t informed. It’s cool that I can get the word out on Twitter and through interviews, and just among my group of friends.”
So is the game fun to play?
“Yes! One of my favorite things is that Tiesto donated a track and I think he’s really cool. It’s just really fun. The game is very addictive.”
The 2012 film “Celeste and Jesse Forever” starring Rashida Jones and Andy Samberg is coming to Blu-ray Disc on February 5th, 2013 via Sony Pictures Classics (Sony Pictures Home Entertainment). The film co-stars Chris Messina, Ari Graynor, Will McCormack, Emma Roberts and Elijah Wood. Tech specs for the release include full 1080p Hi-Def video in the 2.40:1 aspect ratio and DTS-HD 5.1 Master Audio sound. There’s no info yet regarding bonus materials on the release but stay tuned. Also, the title is not yet available for pre-order over at Amazon but you can sign up HERE or HERE to be notified when it is.
“Emma Roberts Whoring Herself Out For Pretty Woman Reboot?” asks the perpetually clueless Perez Hilton.
According to the blogger, “Julia Roberts’ niece wants to make a Pretty Woman remake, so she can steal breathe new life into her aunt’s famous role.”
Perez claims, “Em has been whoring herself out (metaphorically, of course) to producers, trying desperately to get someone, anyone to back her mastermind plan.”
He quotes a purported “insider” as saying, “Emma’s dream is to re-create Pretty Woman, it’s her ideal role. She’s been in talks with producers about the possibility of revisiting the character Julia made famous in a reboot of the original film.”
Moreover, Emma allegedly “wants to be just as successful” as her famous aunt, notes the so-called “source.”
Unfortunately, noted film expert Perez believes the supposed project is just a pipe dream.
“We have a feeling the odds of [Pretty Woman] getting a reboot AND Em landing the leading role are as slim as a Richard Gere wifing up a hooker!” screams the blogger.
And Gossip Cop has a feeling the odds of Perez getting a story right are just as slim.
In this case, our intuition is correct.
On Tuesday, Emma tweeted about the Pretty Woman reboot report, “Too bad that’s not true! Haha. Nobody could recreate that!”
As the 2012 movie season winds down, just around the corner is 2013 with a whole new slate of films on the horizon, and one we’ll be keeping an eye out for is Scott Coffey’s “Adult World.” And to give you a tease of what’s to come, today we have the exclusive first images from the forthcoming feature.
The film brings together a pretty intriguing cast with Emma Roberts, John Cusack, Evan Peters (“American Horror Story”), Shannon Woodward (“Raising Hope”), Cloris Leachman and John Cullum, in a satirical coming-of-age comedy, centered on the life of Amy Anderson (Roberts) who has just graduated with a degree in poetry. Convinced she is the next star in the literary world, she moves back with her parents to write poetry and find her place in the world. Very soon — saddled with a stack of rejection letters, unpaid student loans, and no money — she decides to find a job in the real world. The only place that will hire her is an adult bookstore called Adult World. It’s there that Amy meets Manny (Peters) the store manager, and his transvestite friend Rubia (Armando Riesco). Meanwhile Amy goes to a poetry reading by her hero, Rat Billings (John Cusack), “one of the greatest punk poets of the early 90s” and after stalking him, he agrees to mentor her and help get her work published.
The picture will feature a score by Wolf Parade/Handsome Furs/Divine Fits frontman Dan Boeckner, who has also penned a new song for the film called “Floating World.” Treehouse Pictures — the team behind Ramin Bahrani’s “At Any Price” and the Richard Gere starring “Arbitrage” — are backing “Adult World” as well. No release date yet, but we’ll be keeping a firm look at the Sundance schedule, as Coffey premiered his feature debut “Ellie Parker” starring Naomi Watts in Park City in 2005.
Snapette, the must-have mobile app for fashion lovers, has teamed up with style icon, fashion muse and leading actress Emma Roberts in a new creative role. Roberts will come on board and lend her style expertise as the company’s new Fashion Adviser.
A self-proclaimed fashion lover and early fan of Snapette, Roberts is excited to lend her point of view and personal sense of style to the popular shopping app.
Roberts will leverage her new role into a platform to communicate with her fans and fellow fashion lovers by sharing her top picks ranging from merchandise she finds in her favorite boutiques and shopping destinations to items in her own closet. In addition to becoming a featured user on the app itself, she will also contribute to the Snapette.com blog, sharing insight on the season’s trends and personal must-haves. Through regular snaps and posts, she looks forward to engaging with fellow Snapettes around the world.
“It’s so exciting for me to be part of a new product that is completely changing how people shop,” said Roberts. “Snapette hits the mark by combining mobile and local fashion shopping. Online shopping is great, but I love going out and shopping in person. Snapette helps me browse products, stores and sales around me right on my phone. It’s fun, easy and saves me time in my busy schedule!”
“Emma has a great sense of style and is on top of the best fashion trends,” said Snapette co-founder Jinhee Ahn Kim. “We’re very excited to have her share her favorite shopping finds with our community!”
Launched in 2011 as the first location-based shopping app, Snapette has redefined the traditional in-store shopping experience and has quickly become the go-to app for users searching for the best in fashion. Shoppers looking for the perfect dress, bag, or pair of heels use the app to virtually browse images of products available in nearby stores. Users can also upload images of their latest shopping finds, tag items by location and share it across their social networks. The mobile community on Snapette can then search by brand, store or description to discover what’s available in stores around them and also see what’s trending around the corner or around the world.
The app has also become a conduit for over 180 top brands and retailers in cities around the world who use the app to keep shoppers updated on new products, sales and in-store events. The app’s retail partners, including Diane von Furstenberg, Rebecca Minkoff, Rebecca Taylor, Tracey Reese, Joie, Steven Alan and Vince Camuto are using the app as an innovative way to reach consumers in a new way.
The company, which has secured $1.5 million in funding since launch, counts Forerunner Ventures, Digital Garage and Brian Lee (founder of Shoedazzle and The Honest Company) among its investors.
Originally available only through the iTunes store, Snapette will officially launch for Android on October 23.
For more information, please visit www.Snapette.com.
Check out a photoshoot below for Snapette plus click on ‘Read the Rest of this Entry’ for an interview!
Photoshoots >> 2012 >> Snapette
It seems like every day there’s a new designer x celebrity collaboration, but less ubiquitous are the moments when a star takes the backseat and serves as the creative inspiration and, in return, the promotional vehicle for a line or an individual piece. Such is the case with Emma Roberts and the limited edition sunglasses Nanette Lepore designed for her. Last night was the official launch of the Emma-inspired shades, and Roberts, Lepore, and Vogue Eyewear celebrated in style with an intimate party on the VIP floor of the 5th Avenue Sunglasses Hut. (Yes, that’s a thing that exists, and we have the pictures to prove it.) We caught up with Emma herself to get her reaction to the finished product and serving as Nanette’s design inspiration.
MTV STYLE: What exactly does it mean to be Nanette Lepore’s sunglasses muse? Were you involved in the design process at all?
EMMA ROBERTS: It was awesome to be the muse because I didn’t have to do anything, and I got a really great pair of sunglasses out of it! Nanette Lepore designed them for me, and she did such a good job because, literally, I’ve wanted a pair of glasses that look like this forever. They’re, like, glamorous but a little ’90s. And I love the cat eye — that’s all I wear. I love these, and I can’t wait to wear them.
What an honor! Did you already have a relationship with Nanette before these namesake shades?
Well, I wear her clothes, and I’m a huge fan. I think she does such a great job of doing clothes for young people and older people. I love the way she uses color and prints, and I think she really knows how to capture femininity. I’ve just always been a fan, so I was really excited to get to meet her and see the sunglasses she designed.
When Emma Roberts won the role of a bratty pop star in Celeste and Jesse Forever (opening in August), she was thrilled. Of course she was delighted to be playing opposite Rashida Jones, known for her roles in NBC’s Parks and Recreation and The Office. But Roberts was also pretty excited about playing dress-up.
“This character is the combination of every pop star we could think of, so my makeup, hair, and wardrobe were so much fun,” Roberts says. “I wore a rainbow faux fur vest and super-long blonde extensions. That’s why I wanted the part so bad. Because I knew I’d never be able to be like this in real life!”
In real life, the 21-year-old actor habitually hits snooze on her alarm clock, oversleeps, and rushes out of her Los Angeles apartment in the least time-consuming outfit possible. Today she’s wearing polka-dot jeans, a T-shirt, and flip-flops (she’s about to get a pedicure). But when she’s on the red carpet, she’s all girl. “I try to wear dresses,” she says. “I feel like it’s such a fairy tale.”
Emma Roberts’ Childhood
It may seem that Roberts’ life has been one big fairy tale. Her very first audition yielded the role of Johnny Depp and Penelope Cruz’s daughter in Blow, she became a tween star as Addie Singer in Nickelodeon’s Unfabulous, and she has polished her acting skills in a number of films, both independent (Lymelife) and blockbuster (Hotel for Dogs). This summer, she’s been shooting Dito Montiel’s heist drama, Empire State. Last but not least, she is the niece of actor Julia Roberts and daughter of actor Eric Roberts.
Growing up, Roberts visited Aunt Julia on shoots and, she says, was so dazzled by the behind-the-scenes magic that her parents had to drag her away at night. Even now, she says, she cherishes every moment on the set, where she is endlessly inspired by experienced actors and directors. After working with Jones, who not only starred as Celeste but also wrote the script for the new film, Roberts started thinking about writing and producing.
Earlier this year while shooting the comedy Adult World, in which she co-stars with John Cusack, she got to know director Scott Coffey really well and is now eager to do more comedy — maybe something of Bridesmaids’ ilk, she says. And her onetime dream of starting a girl band was reignited when she got to sing in her Celeste and Jesse Forever pop star role. “The acting part is fun,” she says, “but there’s so much more to explore.”
Last week on Pretty Amazing TV, the five finalists had their Seventeen cover shoots, and one of the photos taken during that shoot will end up on the cover! In this week’s episode, judges Emma Roberts, Just Jared founder Jared Eng, and Seventeen editor-in-chief Ann Shoket all meet to decide who they think should be on the cover. All the girls are so different from each other, so it’s really tough! Eavesdrop on their conversation below and tweet us who you think they’ll pick with the hashtag #prettyamazing! The winner will be announced in two weeks, so be sure to tune in to see who it is!