Snapette, the must-have mobile app for fashion lovers, has teamed up with style icon, fashion muse and leading actress Emma Roberts in a new creative role. Roberts will come on board and lend her style expertise as the company’s new Fashion Adviser.
A self-proclaimed fashion lover and early fan of Snapette, Roberts is excited to lend her point of view and personal sense of style to the popular shopping app.
Roberts will leverage her new role into a platform to communicate with her fans and fellow fashion lovers by sharing her top picks ranging from merchandise she finds in her favorite boutiques and shopping destinations to items in her own closet. In addition to becoming a featured user on the app itself, she will also contribute to the Snapette.com blog, sharing insight on the season’s trends and personal must-haves. Through regular snaps and posts, she looks forward to engaging with fellow Snapettes around the world.
“It’s so exciting for me to be part of a new product that is completely changing how people shop,” said Roberts. “Snapette hits the mark by combining mobile and local fashion shopping. Online shopping is great, but I love going out and shopping in person. Snapette helps me browse products, stores and sales around me right on my phone. It’s fun, easy and saves me time in my busy schedule!”
“Emma has a great sense of style and is on top of the best fashion trends,” said Snapette co-founder Jinhee Ahn Kim. “We’re very excited to have her share her favorite shopping finds with our community!”
Launched in 2011 as the first location-based shopping app, Snapette has redefined the traditional in-store shopping experience and has quickly become the go-to app for users searching for the best in fashion. Shoppers looking for the perfect dress, bag, or pair of heels use the app to virtually browse images of products available in nearby stores. Users can also upload images of their latest shopping finds, tag items by location and share it across their social networks. The mobile community on Snapette can then search by brand, store or description to discover what’s available in stores around them and also see what’s trending around the corner or around the world.
The app has also become a conduit for over 180 top brands and retailers in cities around the world who use the app to keep shoppers updated on new products, sales and in-store events. The app’s retail partners, including Diane von Furstenberg, Rebecca Minkoff, Rebecca Taylor, Tracey Reese, Joie, Steven Alan and Vince Camuto are using the app as an innovative way to reach consumers in a new way.
The company, which has secured $1.5 million in funding since launch, counts Forerunner Ventures, Digital Garage and Brian Lee (founder of Shoedazzle and The Honest Company) among its investors.
Originally available only through the iTunes store, Snapette will officially launch for Android on October 23.
For more information, please visit www.Snapette.com.
Check out a photoshoot below for Snapette plus click on ‘Read the Rest of this Entry’ for an interview!
Photoshoots >> 2012 >> Snapette
Tyler Shields’ did a shoot with Evan Peters and Emma makes an appearance, check out the beautiful shots below plus video!
Photoshoots >> 2012 >> Tyler Shields – Evan Peters & Emma
Emma posed for portraits on October 19th, she had tweeted an Instagram of long pony tail now know why! Check out the beautiful shots photographed by Victoria Will below!
It seems like every day there’s a new designer x celebrity collaboration, but less ubiquitous are the moments when a star takes the backseat and serves as the creative inspiration and, in return, the promotional vehicle for a line or an individual piece. Such is the case with Emma Roberts and the limited edition sunglasses Nanette Lepore designed for her. Last night was the official launch of the Emma-inspired shades, and Roberts, Lepore, and Vogue Eyewear celebrated in style with an intimate party on the VIP floor of the 5th Avenue Sunglasses Hut. (Yes, that’s a thing that exists, and we have the pictures to prove it.) We caught up with Emma herself to get her reaction to the finished product and serving as Nanette’s design inspiration.
MTV STYLE: What exactly does it mean to be Nanette Lepore’s sunglasses muse? Were you involved in the design process at all?
EMMA ROBERTS: It was awesome to be the muse because I didn’t have to do anything, and I got a really great pair of sunglasses out of it! Nanette Lepore designed them for me, and she did such a good job because, literally, I’ve wanted a pair of glasses that look like this forever. They’re, like, glamorous but a little ’90s. And I love the cat eye — that’s all I wear. I love these, and I can’t wait to wear them.
What an honor! Did you already have a relationship with Nanette before these namesake shades?
Well, I wear her clothes, and I’m a huge fan. I think she does such a great job of doing clothes for young people and older people. I love the way she uses color and prints, and I think she really knows how to capture femininity. I’ve just always been a fan, so I was really excited to get to meet her and see the sunglasses she designed.
Actress Emma Roberts attends the Vogue Eyewear and CFDA unveiling of the ‘Emma’ sunglass with Nanette Lepore and Emma Roberts at Sunglass Hut on October 18, 2012 in New York City. Check out the photos below!
EDIT (10/19): Check out more MQs plus HQs have now been added from the event! Added official and random Instagram photos too!