Ashby stars Mickey Rourke and Nat Wolff with Emma having a supporting role. Awkward Ed Wallis (Nat Wolff) needs help fitting in and turns to his neighbor Ashby Holt (Mickey Rourke) for help. Ashby’s unforgiving brand of tough love soon tests their friendship, and it hardly helps when Ed learns that Ashby is a former CIA assassin. The film will make its debut at the Tribeca film festival in New York in April so hopefully soon will see a theatrical release (most likely limited).
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On a very busy weekend for new releases, Elysium took first place with $29.8 million. The real winner, though, was road trip comedy We’re the Millers, which did surprisingly strong business. Meanwhile, Planes got off to a fine start, while Percy Jackson: Sea of Monsters opened way below its predecessor.
Overall, the Top 12 earned $142.3 million, which is up seven percent from last year. The four new nationwide releases alone combined for $92.9 million, which is a very high figure for the month of August.
We’re the Millers opened to $26.4 million, which was good for second place this weekend. That’s actually a higher opening weekend than Tropic Thunder or Pineapple Express, both of which debuted on a Wednesday in August. Including Wednesday and Thursday, Millers has already earned $37.9 million.
A lot of different areas came together nicely to contribute to this movie’s success. First, it had a clearly-articulated, interesting premise that was rife with potential laughs. It also had an appealing cast—yes , Jennifer Aniston has a few misses, but overall her box office track record is strong—and a great release date (the last major comedy, The Heat, opened seven weeks ago).
The movie’s audience was 51 percent male and 61 percent over the age of 25. It received a good “A-” CinemaScore, and its good hold throughout the five-day start suggests that word-of-mouth is strong. If it plays out like Tropic Thunder—which is possible, but not probable—it will ultimately earn well over $100 million.
* Live with Kelly & Michael
* Late Night with Jimmy Fallon
Check out a video below of Emma plus Will Poulter promoting We’re the Millers!
EDIT (7/31): Added another interview below, this time includes Jennifer Aniston and Jason Sudeikis.
Check out an on set of We’re the Millers interview plus b-rolls below! Captures have been added as well! Also Emma shared a new Instagram and Twitter photo, check them out in the gallery!
Check out more We’re the Millers stills below!
Below is the first TV spots for the US and UK for We’re the Millers!
Emma Roberts steps out in a blue polka dot dress while running errands around Los Angeles today (July 2nd). Check out the candids below! Also added a new We’re the Millers poster and stills!
Check out the official Empire State trailer below! The film will be released on DVD/Blu-ray on September 3rd!
EDIT: Added captures from the trailer below!
Lionsgate Home Entertainment will bring to Blu-ray director Dito Montiel’s action drama Empire State (2013), starring Dwayne “The Rock” Johnson, Liam Hemsworth, and Emma Roberts. The preliminary release date set by the studio is September 3rd.
Synopsis: After failing to get into the police academy, Chris Potamitis settles for a security guard job with the Empire State Armored Truck Company. Chris makes the mistake of mentioning the company’s lax security to his best friend, Eddie, and is soon unwittingly drawn into an elaborate scheme to rob the abundant amounts of cash being stored there – resulting in the largest cash heist in U.S. history. As the stakes continue to rise, Chris and Eddie must outwit James Ransone, the veteran NYPD Detective that is hot on their trail, as well as the local crime bosses that want to know who pulled a job on their turf, or suffer the consequences.
-Director’s Audio Commentary
-Behind the scenes interviews with cast/crew
-“Anatomy of a Heist: Interview with Chris Potamitis – The Mastermind Behind the Robbery” featurette