Vans is sounding the call for hundreds of high schools across the country to take part in the 4th edition of Vans Custom Culture, a nationwide art contest. Schools can now register at vans.com/customculture for the chance to compete for a $50,000 award to their art program and the opportunity to travel to New York City to exhibit their art-adorned Vans shoes at the final art showcase.
Vans Custom Culture inspires creativity among students through art and design while at the same time aiming to shed light on diminishing school art budgets. Since its 2010 inception, Vans Custom Culture has reached tens of thousands of students, at thousands of participating schools and awarded more than $175,000 to support high school art programs. In 2013, Vans sets the bar even higher with a goal that more than 1,000 schools nationally join in.
“In a time when schools are faced with shrinking budgets, art education is an often overlooked discipline,” said Doug Palladini, Vans Vice President of Marketing. “Supporting creative expression through art and design is very important to all of us at Vans and the Custom Culture program should inspire young art students and draw attention to the importance of high school art programs nationwide.”
In 2013, Vans will donate $50,000 to the school that wins the Custom Culture contest and launch a new partnership with Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education. Through this partnership, Americans for the Arts and Vans will distribute $2,000 grants to an additional ten schools across the nation, and Vans will make a $50,000 donation to Americans for the Arts to support their work to create opportunities for every American to participate in and appreciate all forms of the arts. Additionally, returning national retail partner Journeys will award a $10,000 ‘Local Attitude’ award presented to the school that creates the most compelling ‘local flavor’ design.
“Journeys couldn’t be more excited to partner with Vans Custom Culture for a second year,” said Kari Irons, Journeys Vice President of Marketing. “Arts education is a vital part of a student’s school experience and ensuring that young artists have the funding they need to pursue their creative passions is something Journeys feels very strongly about.”
To further encourage students to register, Vans Custom Culture is pleased to announce that actress Emma Roberts (Valentine’s Day, It’s Kind of a Funny Story and the much anticipated We’re the Millers and Empire State), will serve as the face of the program as the Vans Custom Culture Celebrity Ambassador. “As a huge Vans fan I am so excited to work with Vans Custom Culture on this great initiative,” said Roberts. “Not only does it help to inspire high school students across the U.S. to embrace their creativity, but it also raises awareness for the importance of art in high schools all over the country.”
These days, our knowledge of celebrities too often originates with paparazzi images and snarky quotes by anonymous “insiders.” After a while, it’s easy to forget that stars are real people. That’s why HuffPost Celebrity decided to launch its all-new #nofilter quick-fire question and answer series. Because how well do you know someone until they’ve shared their guiltiest pleasures?
As the niece of Oscar-winning actress Julia Roberts, there’s no doubt in our minds that Emma Roberts will be America’s next sweetheart. The 21-year-old has already starred in hits like “Valentine’s Day” and “Scream 4″ and will be seen this year alongside Jennifer Aniston and Jason Sudeikis in “We’re the Millers.” Plus, she gets hot and heavy with Miley Cyrus’ fiance, Liam Hemsworth in the upcoming drama, “Empire State.” So, who or what makes her jealous? HuffPost Celebrity found out.
What do you think of Honey Boo Boo?
I’ve never seen it!
Have you read Fifty Shades of Grey?
No [laughs]. I’m sorry!
What’s the last song you downloaded?
“Catch my Breath” by Kelly Clarkson. I’m obsessed.
Do you have any tattoos?
What’s the dumbest thing you’ve read about yourself?
Umm … I don’t know I try not to read the dumb stuff written about me.
Who’s on speed dial?
If you could give advice to a younger version of yourself, what would it be?
Don’t flat-iron your hair so much.
When’s the last time you cried?
Yesterday, but it was for a scene.
Emma Roberts has had the chance to work with some A-list actors and actresses, but no one could top Jennifer Aniston — at least in her mind.
Roberts, 21, chatted with HuffPost Celebrity about her experience on “We’re The Millers” and why working alongside Aniston was a “dream come true.”
“Jennifer Aniston is a genius. I’ve been such a fan of hers for so long, so to get to work with her was one of those dream come true, check-off-my-list kind of things that I’ve always wanted,” Roberts told HuffPost. “I think we all worked together really well and I think there was a good chemistry between us,” she added of Aniston and Sudeikis. “We became friends outside of work, so it translated well.”
Roberts also discussed starring alongside James Franco in the upcoming movie “Palo Alto,” which is based on his book of the same name.
“It’s a fictitious take on James Franco’s life,” Roberts said of the movie. “It’s all of these stories interwoven about these young kids growing up in Palo Alto. He plays a teacher and I play his student and we have kind of a weird relationship. It’s been a really fun experience working on that.”
As for Franco, Roberts says he’s an incredible guy.
“He’s amazing, we had a lot of fun working together. He’s such a great serious actor, but also a lot funnier than you would think in person.”
Jennifer Aniston is really good at pole dancing.
Emma Roberts, who costars with Aniston in the upcoming comedy We’re the Millers, knows firsthand just how sexy the Friends actress’ stripper moves are in the movie.
“She’s really good,” Roberts told us of Aniston’s We’re the Millers pole-dancing scenes earlier today. “I saw bits and pieces of it and she is amazing.”
On a scale of 1 to 10? “[She’s] like a 20,” Roberts laughed. “It was unreal! She looks really hot.”
In the funny flick, Jason Sudeikis stars as a pot dealer who assembles a fake family in order to traffic drugs to Mexico. Aniston plays his stripper wife and Roberts is their pretend daughter.
While we will be getting to see Aniston on the stripper pole, Roberts says Justin Theroux’s gal won’t be partaking in any fake drug-doing on screen.
Emma Roberts teamed up with The Coca-Cola Company and (RED) to launch (THRED), a free mobile game that’s not only fun to play, but also for a good cause. We chatted with the star about why raising awareness is important and how you can make a difference. Plus, she spilled about her holiday plans and what she has coming up in 2013.
Tell us about (THRED).
“I’m partnering with Coca-Cola and Red to help spread the message about the goal to deliver an AIDS-free generation by 2015. It’s this really cool game called (THRED), and it’s just really fun. It’s free to download, but you can buy ‘power-ups’ from $0.99 cents to $209.99, and that money goes to The Global Fund.”
Why did you decide to team up with Coca Cola and (THRED)?
“I think its really important. I want people to be aware of the AIDS issue and I want them to know they can make a difference. I’m a young woman, and a lot of young people aren’t informed. It’s cool that I can get the word out on Twitter and through interviews, and just among my group of friends.”
So is the game fun to play?
“Yes! One of my favorite things is that Tiesto donated a track and I think he’s really cool. It’s just really fun. The game is very addictive.”