EMMA’S NEW ROLE: BaubleBar has tapped actress Emma Roberts as its latest Guest Bartender, with a collaborative 19-style collection launching on baublebar.com today that will retail from $18 to $150. The Guest Bartender as Told by Emma Roberts is the e-tailer’s largest campaign yet — and will see multiple deliveries over the next three months, with an additional 10-piece holiday assortment rolling out in early November. Campaign imagery featuring Roberts will support the line — as well as e-mail marketing outreach and a dedicated social media hashtag, #AsToldByEmma. “I have a love-hate relationship with social media, but mostly love,” Roberts said, adding that she will help promote the new collection via her Instagram account, where she has more than two million followers. According to Daniella Yacobovsky, BaubleBar cofounder, the company is on track to grow its top line by three times over 2013.
Photoshoots >> 2014 >> BaubleBar Collection – photoshoot/behind the scenes
Check out another character promo photo of Emma as Maggie Esmerelda for AHS: Freak Show! This time its in color, just two more weeks!
TV Series >> AHS: Freak Show >> Promo Photos
Emma plays the role of Maggie Esmerelda in the upcoming premiere (October 8) of American Horror Story: Freak Show! Check out a beautiful black and white promo shot below!
TV Series >> AHS: Freak Show >> Promo Photos
Emma gave another preview of her Levi shoot for People Style Watch October issue! She looks amazing! Check out her other instagrams including a cute one with her sister!
Misc. >> Official Twitter/Instagram Photos
Below director Ryan Murphy talks more about AHS: Freak Show! He does reveal a little more about Emma’s character, click ‘read more‘ to find out! Spoilers ahead!
By now, avid TV watchers know that each season of American Horror Story is an entirely new plot but with much of the same group of actors. Each installment also most importantly stems from the brilliant and imaginative minds of co-creators Ryan Murphy and Brad Falchuk. For EW‘s Fall TV Preview, on stands now, Murphy offered up some details from the New Orleans set of AHS‘s latest installment, Freak Show—about the titular group of entertainers in 1952 in Jupiter, Florida—which premieres Oct. 8 at 10pm on FX.
EW: Where did this come from? I know it’s something you and Jessica talked about it right?
RYAN MURPHY: It’s something that Jessica she had always talked about it. Jessica’s a photographer so she had always been interested in that carny world. If you look at her photography, she’s always interested in the lost and the forgotten and the beautiful survivor of it all. We talked about it like every couple of weeks. She sent me a book actually. I once I started investigating it I really loved the idea of it because I felt it was such a ripe world. The carny world, the freak show really ended for the most part when television began. So one freak show replaced another so that was always the idea.
I always was very interested in Tod Browning’s Freaks. I loved that movie and Carnival of Lost Souls so there’s a lot of horror tropes to pull from and admire. It’s also our biggest year so I think it took a while and it took success for us to earn the money to do what we had to do. We had to build an entire city. We built an entire huge compound and then we had to build the interior of all those buildings on set. It’s all period. And it’s all based on [production designer] Mark Worthington’s immaculate research. Jessica went she first walked in said she was brought to tears. She kept saying, “It’s like a poem. It’s like a poem.” It’s a very romantic, sad place.
So what can you say about the gist of the plot for this season?
It sort of dovetails with a time in our culture where different people of all different kinds of life start to stand up for their civil rights. The performers have put up with centuries of abuse which is all true and are getting to the point where we’re not going to take it anymore. We’re not going to take it from the town, from the law. The carnies historically were always thought of as lower than thieves, lower than vermin. They were not allowed to sit in certain parts of diners. They were not allowed in movie theaters. They were really ostracized from society. They were thought of as the dregs. So that’s going on as Elsa is trying to keep the sideshow going and it’s not working until she stumbles across two girls, conjoined twins played by Sarah Paulson, who may or may not be responsible for heinous activities that have gone on in the town. Then suddenly become her new headliners and of course that begins to attract people far and wide to see this incredibly odd and special girls.
We’re doing conjoined twins in a very interesting way that I’ve never seen done before. What we’re doing with Sarah is one body, one actor, two heads. It’s really a technological and acting marvel for Ms. Paulson. I think people will really be blown away by. We kinda have created this technology to make it work so it’s something that’s never been done and I was really interested in the challenge of that.