On a very busy weekend for new releases, Elysium took first place with $29.8 million. The real winner, though, was road trip comedy We’re the Millers, which did surprisingly strong business. Meanwhile, Planes got off to a fine start, while Percy Jackson: Sea of Monsters opened way below its predecessor.
Overall, the Top 12 earned $142.3 million, which is up seven percent from last year. The four new nationwide releases alone combined for $92.9 million, which is a very high figure for the month of August.
We’re the Millers opened to $26.4 million, which was good for second place this weekend. That’s actually a higher opening weekend than Tropic Thunder or Pineapple Express, both of which debuted on a Wednesday in August. Including Wednesday and Thursday, Millers has already earned $37.9 million.
A lot of different areas came together nicely to contribute to this movie’s success. First, it had a clearly-articulated, interesting premise that was rife with potential laughs. It also had an appealing cast—yes , Jennifer Aniston has a few misses, but overall her box office track record is strong—and a great release date (the last major comedy, The Heat, opened seven weeks ago).
The movie’s audience was 51 percent male and 61 percent over the age of 25. It received a good “A-” CinemaScore, and its good hold throughout the five-day start suggests that word-of-mouth is strong. If it plays out like Tropic Thunder—which is possible, but not probable—it will ultimately earn well over $100 million.
Check out video and captures, including professional shots, from Emma’s appearance on Late Night with Jimmy Fallon last night (August 9th)! Emma chats and has fun with Jimmy Fallon while promoting We’re the Millers. Also added more to the candids of her in NY yesterday.
Check out video and captures from Emma’s appearance on Live with Kelly & Michael this morning! Emma chats with Michael and guest co-host Nicole Richie while promoting We’re the Millers. Emma was spotted going to the show today (August 8th) in NYC, check out the candids below. Emma shared Instagrams getting ready for the show plus Late Night with Jimmy Fallon, which airs tonight. Also check out additions to an unknown 2013 photoshoot below!
* Live with Kelly & Michael
* Late Night with Jimmy Fallon
I have added a bunch of HQs from the New York premiere of We’re the Millers! Also got two HQs from after party. Check out new Instagrams added, including a new Tyler Shields outtake.