Emma Roberts teamed up with The Coca-Cola Company and (RED) to launch (THRED), a free mobile game that’s not only fun to play, but also for a good cause. We chatted with the star about why raising awareness is important and how you can make a difference. Plus, she spilled about her holiday plans and what she has coming up in 2013.
Tell us about (THRED).
“I’m partnering with Coca-Cola and Red to help spread the message about the goal to deliver an AIDS-free generation by 2015. It’s this really cool game called (THRED), and it’s just really fun. It’s free to download, but you can buy ‘power-ups’ from $0.99 cents to $209.99, and that money goes to The Global Fund.”
Why did you decide to team up with Coca Cola and (THRED)?
“I think its really important. I want people to be aware of the AIDS issue and I want them to know they can make a difference. I’m a young woman, and a lot of young people aren’t informed. It’s cool that I can get the word out on Twitter and through interviews, and just among my group of friends.”
So is the game fun to play?
“Yes! One of my favorite things is that Tiesto donated a track and I think he’s really cool. It’s just really fun. The game is very addictive.”
Emma answered fan questions through twitter today with the help of @stylewatchmag to promote (THRED), which is a new mobile game that aims to help end mother-to-child HIV transmission by 2015. Check out a promoshoot below plus a Instagram photo Emma shared of her answering some of your questions!
emmaroberts6: Freezing. Soccer day. #paloaltostories
EDIT(12/18): Added more on set photos!
Movies >> Palo Alto Stories >> On Set – various
Emma attended on Wednesday night (December 13th) Just One Eye to celebrate the exclusive retailer’s latest project: a collaboration with The Row (Mary-Kate and Ashley Olsen) and artist Damien Hirst, who embellished twelve of the line’s black patent Nile backpacks with his signature multicolored pills and polka-dot designs. Just one photo has surfaced from the event, check out the beautiful black and white shot below!
Added one photo to the Victoria Will photoshoot, check it out below! Also updated Emma’s Instagram photos with her latest uploads! Updated the first We’re the Millers still to a HQ version!
Added some candids of Emma and a pal laughing in her car in Beverly Hills last Wednesday (December 5th). Check them out below!
emmaroberts6: #throwbackthursday #holidaysweater what was my mother thinking?
Misc. >> Official Twitter/Instagram Photos